Paredes Seguridad. The legendary Spanish sports shoes are making their way into the professional and safety footwear segment
Paredes, which started out in 1954 with the most classic brand, men's shoes, was forced to make its first migration in the seventies due to the fall in footwear sales in the United States. In 1973, the founder, José Paredes, moved into sports shoes, which were beginning to spread throughout the neighbourhoods of Spain. The gamble was a huge success, but lasted only a few years. The result was a slow decline in sales of the then market leader, which forced the founder once again to look for other lines of business. In 1985, he decided to expand into hunting and mountain footwear, which is expanding and in which he is the current leader: 65% of Spanish hunters wear the brand's boots.
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