Napapijri was born in 1987 in the shadow of the highest peak in Europe, Mont Blanc, where a manufacturer of travel bags gave a new meaning to outdoor clothing, combining innovative materials with a special attention to style, inspired for the sophistication of the great expeditions of the last century and the intrepid explorers who transformed their lives into unique journeys.
Our first product, the iconic Bering Bag, wrapped all of this in just over 60cm long and became an instant staple.
The evolution of the brand, towards a strong global presence in the field of quality leisure clothing, has filtered into the creation of a set of elements that have successfully transmitted our philosophy of clothing. Inspired by our connection to the extreme landscapes of the poles, we let Eskimo's wisdom inspire the creation of two of our four most iconic products, transforming the anorak into a regular sight in urban landscapes: Skidoo, and Rainforest.
Research, fashion, innovation: Every campaign, every article is linked by a forward-looking narrative. Certain of our past, we move towards the future with optimism, seeking to discover new possibilities, forms and technologies.
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